pSemi Corporation, a Murata company focused on semiconductor integration, announced that Vikas Choudhary has joined the company as vice president of sales and marketing. Choudhary will lead pSemi’s worldwide sales, applications engineering, marketing, and marketing communications teams, and he will be responsible for driving pSemi’s unique RF, power, and sensor products into existing and emerging markets.Vikas Choudhary adds a wealth of strategic sales and marketing experience to the executive team. He has a proven track record of directing global teams of sales, product, channel marketing, and engineering professionals to develop new products and generate hundreds of millions in revenue. Under his leadership, pSemi will successfully attain revenue and profitability goals with innovative products and high-quality customer service and support.Mr. Choudhary has more than 25 years of broad experience in the global semiconductor, IC, hardware architecture, and systems engineering industries. He has held numerous leadership positions of progressive responsibility while heading marketing, engineering, and strategy spanning eMobility and inertial sensors at Analog Devices. He was instrumental in establishing an R&D center for PMC Sierra India as a country manager. Mr. Choudhary earned his master’s degree in electrical engineering from UCLA and an MBA from Northwestern University’s Kellogg School of Management. He is the editor of the book MEMS: Fundamental Technology and Applications has five issued patents and has several journal and conference publications.